Search engine optimization is not a marketing afterthought. SEO should be incorporated into web design from step one. If your brand or business is in the process of designing a website, don’t leave SEO tasks to the last minute. In fact, SEO should be given consideration by the site designers. Here is a list of tips for creating a website that is SEO friendly from the start:
Use a Minimalist Design
Minimalist designs are sleek and modern, though it notably lacks the garishness of websites you may have seen in the nineties. Minimalism is also great for SEO. Minimalist websites don’t have many unnecessary components on them. The fewer the number of components, the speedier the site will be. Site speed is now a crucial aspect of SEO. Search engines like Google even penalize sites that load under 3 seconds on mobile platforms. Customers are always seeking speedier services. Therefore, use a minimalist theme to build your website with.
Focus on Targeted Keywords
From the beginning, the brand must have well-researched keywords at its disposal. There’s no need to stuff the web page with keywords. However, a highly targeted keyword or two should be used in headings and titles to increase the website’s discoverability. Researching the best keywords for your business can be an extremely tricky task. It requires time and keen knowledge of the target audience. Therefore, consider hiring a more experienced expert like seoagency.com.sg to research keywords and run your marketing campaign.
Keep Plug-ins and Add-ons to a Minimal
Do not stuff the web page with various plug-ins and add-ons as it will naturally slow the website down. Choose plug-ins that are only crucial for actually running the business. It’s recommended to use one or two plugins that are needed and ditch the rest. Plugins can post a security risk for your website and these tools also consume time when loading the site. Keep the site speedy by reducing the number of plugins immediately.
The Website Should be Highly Mobile Responsive
Needless to say, mobile responsiveness is a must for any modern website. More and more people are accessing web content using smartphones and similar gadgets. Therefore, if your website is not mobile responsive, it will not be competitive at all. Therefore, set foundations for a highly mobile responsive website from the very beginning. Use a responsive theme and keep the latest tech in mind when adding design components.
Use a Heat Map and Place CTA Buttons
Call-to-action buttons are part of the conversion rate optimization plan for most websites. Tools like CTA buttons are only effective when placed strategically. Use a heat map to find out which areas of the website attracts visitor attention the most. Then place the CTA buttons in these areas. Make sure the process of following a CTA buttons is smooth as well. With the correct placement of CTA buttons, your website will most likely see a spike in the conversion rate.
Write Descriptions Organically
Keep in mind that all descriptions on the website must be as organic as possible. Avoid keyword stuffing as much as possible. You can use target keywords by the content must be organic for search engine algorithms to notice.
Use the above tactics to improve SEO for the small website you are building and then experience the amazing results.