As far as social media is concerned, there is no network more focused on building your business network online than LinkedIn.
Far and away the most popular business focused social media network on the planet today, you are going to want to make sure that you are establishing your presence on LinkedIn as best you can and that you are squeezing every drop of leverage out of this platform available.
There is a world of difference between setting up a standard LinkedIn profile and hoping for the best and actively cultivating the leverage, the network, and the opportunities that LinkedIn brings to the table. If you’re serious about making the most of this social media solution you’ll want to use as many of the LinkedIn business marketing tips we are able to share with you below.
Let’s dive right in!
LinkedIn is home to “heavy hitters”
The first thing that you’re going to want to realize about the LinkedIn community from a marketing standpoint is that it is home to more “heavy hitters” than pretty much any other social media network out there today.
The average LinkedIn member has an annual income of $110,000, higher than any of the other popular social media platforms like Facebook, Twitter, and Instagram. This is also a platform designed for business people to connect with one another, so pitching to them isn’t outside of the realm of possibility – in fact, this kind of activity is encouraged!
This means all of your business marketing efforts on LinkedIn are going to be received much more favorably than spamming Facebook or Twitter and hoping for the best.
Fill out your complete profile
Social proof is a core element of making social media work for your business, and you want to make sure that your LinkedIn profile is seen as something serious, seen as something legitimate, and seen as something that potential prospects or partners can trust.
You need to fill out every single aspect of your LinkedIn proposal to be seen as a serious member on the platform. Profiles that are only filled out halfway aren’t going to garner the kind of attention from serious business people as those that have been filled out 100% – and, maybe worse than that, folks will think of you as a “closer” when you leave something as simple as your profile unfinished.
Connect your LinkedIn profile to all of your other business platforms
LinkedIn, no matter how powerful, is only ever going to be one small piece of your business marketing puzzle.
Sure, you need to make sure that you are networking like crazy on LinkedIn, that you are compelling, interesting, and intriguing, and that you are making use of all the leverage LinkedIn has to offer every time you jump in.
At the same time, however, you have to recognize that Linkedin is only one small piece of your business marketing efforts. Make sure that your LinkedIn profile and activity brings people deeper and deeper into your marketing funnel, shooting them to your website, your other social media platforms, and any other pieces of marketing or advertising you have designed to get the results you are after.