What is Google Ranking?
Before we proceed onward to the top SEO ranking factors and variables, firstly know what is Google Ranking and why it is significant for your site? A ranking factor or variable is essentially the criteria applied by Google while assessing the website pages. Google holds over 85% of the internet searcher advertise and Over 3.5 billion pursuits are made each day on it.
Since all your difficult work will go vain if your site can’t verify a decent position on Google. Here, comes the role of SEO which stands for Search Engine Optimization that helps you to rank your website if done appropriately.
GrayCyan is the Best Seo Company in Toronto that helps you in making your website design and user experience number one which automatically results in a higher ranking position on Google.
SEO Key Factors for Google Ranking for the year 2020 are:
- Content Writing:
Embed your website with features that will enhance the user experience. Every user landing at your website is an asset and must get every answer to his question. Make your website self-explanatory with optimized and descriptive content. Good content is a key factor in ranking your website. Make sure your content is unique and fulfills the technical requirements as well. GrayCyan being the best SEO company Toronto has explained the various key points that must be kept in mind while writing the content for website ranking. Those are:
- If the content is not about describing the website, then choose a topic that is trending and people want to read about it. Go for Google Analytics to do the research and know about the present trends.
- Do good time-consuming research about the topic you are writing. Keep a good check on what your competitors are doing and writing about.
- Research and form a list of all keywords which will help you in ranking at Google. Make sure you don’t do overstuffing of keywords that will result in making your content spam. The keywords play a very important role and must be stuffed carefully. Some of the keywords are :
- Long-tail keyword
- Short-term fresh keyword
- Long-term evergreen keyword
- Product defining keyword
- Customer defining keyword
- Geo-targeting keyword
- LSI (Latent Semantic Indexing) keyword
- Intent targeting keyword
- Give good headings. Use H1, H2, H3, H4 headings. Give high ranking metadata and meta tags to your content.
- Enhance the User Experience:
The key factors in enhancing the user experience are:
- Design of the Website: It’s like a presentation of what you want to serve to your users. Create great designs for your website and make it eye appealing to engage a large number of users. Get help from GrayCyan a great platform for website design in Toronto.
- Make Mobile Compatible Websites to Increase your Google Ranking
Every user we are targeting will definitely not always be carrying a laptop, so make your website ios/ Android compatible make your Google positioning better. Make sure the speed of opening the website, the text and other features are quite user-friendly to increase your Google Ranking. Page Layout and Size of buttons highly affects the accessibility of the usage of the website and ranking as well. Don’t forget about the Accelerated Mobile Page(Amp) while making your website mobile compatible. Everyone wants to have faster access to mobile pages which is a key factor in keeping your audience for a longer time at your website helping you increase your ranking.
Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics
All the above factors help in decreasing the bouncing rate of the website. This means that the user stays at your website for more time which thus helps in increasing the rank of your website.
- Technical Factors of SEO Ranking
Ensure that every one of the pages on your site is recorded. The pages indexed should in relation to the absolute pages subsequent to deducting the pages that you would prefer not to be listed.
Let Google find your site structure. Additionally, it will help Google to know whether there is any new substance refreshed. Google constrains the sitemap creeps to 50000. Subsequently, keep the URL short to get the significant pages crept all the more rapidly. Dispose of broken connections
The Links which are broken are risky for the strength of the site and SEO results too. They will divert the clients to the page showing a 404 mistake. Check every one of the connections twice and evacuate all such broken connections to improve the SEO.
Create Unique Content
Copy pages ought not to be the piece of your site Two pages of a comparative kind are not the necessity of any site. It’s smarter to divert the second page to the first with the goal that the guests on the subsequent page are likewise not lost.
Google can’t understand pictures, so it’s imperative to offer names to them as the alt tag. On the off chance that the pictures don’t show up on the page, the alt label content will show there as a substitution. For better streamlining, attempt to include the focused on watchword in the alt tag.
Addition of Keywords in Meta Description
Meta keywords act as the catchphrase in the meta depiction. The meta portrayal is the data as content that shows up just beneath the title. The crowd can without much of a stretch make out what a blog is about. In this way, ensure the watchword is available in the meta portrayal to make it SEO perfect.
Short and straightforward URL structures are commonly viewed as great with regards to SEO. Keep it that straightforward, the crowd can comprehend what a blog entry is about by essentially taking a gander at the URL.
- Get Backlinks to Your Website to increase the Website Authority
The links that bring users from another website to your website are known as backlinks. The better the website you get link from, the more you rank higher on Google. Backlinking can be done through comments on other blogs, through guest posting, web submissions, etc. Keep mind while commenting that you choose the niche related website for increasing your domain authority or page authority and Google Ranking.
- Social Marketing Of Website
Website ranking can be increased by doing social marketing of your post. Share your content at various social platforms like Facebook, Instagram, Twitter, Linkedin, Youtube to target a large chunk of the audience as social media rules nowadays. Try to post daily on these platforms to keep your audience updated so that they visit your website. Making the social pages of your website is another way of getting a backlink from such big websites.
- Rank your Website Using Schema
Ranking of a website highly depends on a way you maintain your audience and stop them from reaching other site in the event that you can pull them to yours. Serve the crowd with something that your rivals don’t have. The improved depiction is normally known as a Schema. A schema is a descriptive form of pattern that appears on Google under the website link giving an idea about the website. Be that as it may, truly, it makes the site increasingly prominent and perceptible. Also, enhanced version of website visibility draws high CTR. Pattern enables you to include pictures, area, telephone no, surveys, and so on.
- Secure Your Website To come in Top Ranking
GrayCyan provides the best web development services in Toronto and highly recommends to make your website secure. The websites that are secured have an edge over the other sites. There is a high competition among such secured websites which leads to higher rank chances as well.
All the above, if implemented properly, will surely give you great results and increase the ranking of your website during the Google search.