How does a mobile ad network work?

What is a mobile ad network?

A mobile ad network is a platform for app developers, who want to grow their apps and get monetary benefits from them. It is a buy and sell marketplace for publishers and marketers. If you are looking to monetize your app by selling ad space or enhancing user acquisition by purchasing ad spots, you’ll need to sign up for a mobile app ad network. In-app purchases act as free models and are a powerful strategy because users initially don’t want to put financial investment to an app which they have not tested out. While ad networks are intrinsically reliable for aiding publishers to sell inventory, they also provide advertisers with many benefits.


How does a mobile ad network work?

A mobile ad network works as a middleman between advertisers, publishers, and media buyers. Primarily between either firms or individuals who need to advertise their product or services, companies that monetize their commodities by placing ads from the former. Media buyers are those who are in a business of buying mobile ad inventory from publishers and sell it to advertisers. They charge for their professional opinion on the quality they provide.

For the purpose, you can use mediation. Instead of you searching through all the mobile ad networks trying to find the placements, it will bring you the highest eCPMs, the software does it for you. Mediation platforms, such as the ones offered by Fyber, Ironsource, Inmobi, and Smaato, can be used for this purpose.

Mobile ads come in all shapes and sizes like banner ads, video ads, native ads, etc. Nowadays, app users can play their way through an ad or even use it to interact with the real world.

Why do you need mobile ad networks?

Like most any marketplace an ad network helps meet buyers and sellers. The result has been more prominent efficiencies and markets of scale. Buyers and sellers need not strike lots of exclusive deals which would be a loss of time and capital.

Ad networks are to provide publishers and advertisers with a convenient way to make the trade as comfortable as possible.

  • The range of options that the publishers and advertisers have access to is manifold when they choose to buy or sell through an ad network. The auction tool in place ensures that sellers secure the highest paying buyer for their best option, and advertisers are connected with premium inventory, which is according to their purchasing power.
  • The process of looking for an inventory that meets your demands as an advertiser can be tiresome. An ad network takes on the responsibility of doing that for you; it looks through the responses and packages that it has expanded from top-tier publicists, and assures that you have access to superior inventory.
  • There’s different options for everyone on an ad network. It provides increased ad reach due to their vast range of sellers and publishers. On the other side publishers can get instant value through inventory sales as soon as their webpage is set up.

43 thoughts on “How does a mobile ad network work?

  1. A lot of thanks for all your valuable work on this blog. My aunt take interest in doing research and it’s really easy to understand why. Most of us notice all of the powerful form you deliver advantageous tricks on your web site and therefore inspire participation from others on this matter plus our own child is without a doubt understanding a great deal. Take advantage of the rest of the year. You’re performing a really great job.

  2. Thank you so much for providing individuals with an extraordinarily marvellous possiblity to read from this site. It really is very kind and also jam-packed with a lot of fun for me personally and my office fellow workers to visit the blog the equivalent of 3 times a week to find out the new guides you have got. And indeed, I’m usually contented with the awesome creative ideas you give. Certain 2 points on this page are really the simplest we have all had.

  3. I as well as my friends came reading through the excellent tips found on the blog and then got an awful feeling I had not thanked the website owner for them. All of the women happened to be as a consequence happy to see all of them and have undoubtedly been having fun with them. I appreciate you for indeed being well helpful and also for pick out variety of smart guides millions of individuals are really wanting to know about. My honest apologies for not expressing gratitude to sooner.

  4. Needed to draft you that bit of note to be able to say thanks as before considering the fantastic secrets you’ve shared on this website. It is really particularly open-handed of you to grant unreservedly exactly what a few individuals might have advertised for an ebook to earn some profit for themselves, and in particular now that you might have done it in case you wanted. Those techniques additionally worked to be a great way to fully grasp that other individuals have similar fervor just like my very own to learn more and more around this condition. I know there are some more enjoyable opportunities up front for individuals who discover your website.

  5. I have to show some appreciation to you just for rescuing me from this predicament. Just after browsing throughout the internet and getting tips which were not powerful, I assumed my entire life was over. Existing minus the approaches to the difficulties you have sorted out through the short post is a crucial case, and the ones that could have in a wrong way affected my career if I had not discovered your site. The expertise and kindness in dealing with everything was precious. I’m not sure what I would have done if I hadn’t come across such a step like this. It’s possible to at this time relish my future. Thanks for your time very much for this impressive and amazing help. I will not hesitate to propose your web blog to anyone who should have tips on this topic.

  6. My husband and i were very joyful that Michael managed to do his researching from your precious recommendations he made through your blog. It is now and again perplexing to simply always be giving for free guides that the rest may have been trying to sell. We really do know we need the writer to thank because of that. Most of the explanations you made, the straightforward web site menu, the relationships you help to foster – it is most awesome, and it’s facilitating our son in addition to us do think this concept is excellent, which is certainly seriously serious. Thanks for everything!

  7. I am just writing to make you be aware of what a fantastic encounter my cousin’s daughter developed reading your site. She discovered plenty of things, not to mention what it is like to have a great helping style to let the rest just learn about specific tricky topics. You undoubtedly did more than readers’ desires. Thanks for churning out these beneficial, dependable, edifying and as well as cool guidance on your topic to Emily.

  8. I simply had to appreciate you once more. I am not sure the things I could possibly have taken care of in the absence of those thoughts documented by you over such situation. It truly was a real troublesome matter in my position, however , understanding this specialized approach you processed the issue made me to weep with happiness. Now i’m grateful for your information and even trust you realize what a great job that you’re providing training many people all through your webblog. I am sure you haven’t got to know all of us.

  9. I and my buddies came looking through the great guides found on the blog while at once I had an awful suspicion I never thanked the web blog owner for those strategies. All of the guys are actually certainly warmed to study all of them and have in effect undoubtedly been making the most of those things. Appreciation for getting quite considerate and then for selecting certain cool guides most people are really desperate to learn about. My honest regret for not expressing appreciation to sooner.

  10. My husband and i were now cheerful Michael managed to round up his researching through the entire ideas he received while using the site. It’s not at all simplistic to just be giving away tactics that a number of people have been selling. And we all consider we have the website owner to be grateful to because of that. All of the illustrations you made, the easy web site menu, the friendships you can make it easier to foster – it’s got all wonderful, and it is letting our son in addition to us feel that the topic is excellent, and that is extraordinarily essential. Thank you for the whole thing!

  11. I must show my appreciation to you for bailing me out of this particular challenge. As a result of surfing around throughout the online world and finding solutions which were not beneficial, I thought my entire life was over. Existing devoid of the approaches to the issues you have solved through your guide is a serious case, as well as the ones that could have badly damaged my entire career if I had not discovered your web blog. The knowledge and kindness in touching everything was vital. I am not sure what I would have done if I had not come across such a solution like this. I’m able to at this time look forward to my future. Thank you very much for your impressive and result oriented help. I won’t think twice to propose your blog to anyone who needs to have counselling on this matter.

  12. Thank you for each of your work on this site. My daughter really loves participating in investigation and it’s really easy to see why. Many of us notice all of the lively manner you make very helpful techniques through the web blog and even invigorate participation from some others on this situation plus our daughter is certainly learning a lot. Have fun with the remaining portion of the new year. You’re doing a dazzling job.

  13. I have to express some thanks to this writer for bailing me out of this type of instance. As a result of looking throughout the world wide web and seeing recommendations that were not beneficial, I assumed my life was gone. Existing devoid of the strategies to the difficulties you have solved by means of your entire article is a crucial case, and the kind which could have in a negative way damaged my career if I hadn’t discovered your site. Your personal natural talent and kindness in playing with all things was precious. I don’t know what I would have done if I hadn’t come upon such a subject like this. I am able to now look ahead to my future. Thanks for your time very much for the expert and effective help. I won’t think twice to propose the sites to anybody who would like guide about this topic.

  14. I must convey my respect for your kind-heartedness giving support to women who actually need help on that field. Your personal commitment to getting the message all-around had been really functional and have specifically encouraged somebody just like me to realize their objectives. The important advice entails so much to me and even further to my colleagues. Regards; from each one of us.

  15. I together with my buddies happened to be taking note of the excellent recommendations from your site and all of a sudden I had an awful feeling I had not thanked you for those techniques. Those ladies were definitely totally happy to study them and have now in reality been loving those things. I appreciate you for getting so accommodating and then for finding variety of notable useful guides most people are really desperate to discover. Our own honest regret for not expressing gratitude to you sooner.

Leave a Reply

Your email address will not be published. Required fields are marked *