It is of critical importance for you to build a dedicated online presence for your company, your products, and your services today – but it’s just as important to make sure that you’re able to drive targeted traffic to that website.
After all, the business world today just doesn’t work the way that things did in the movie Field of Dreams. You can build a business and a website, but that doesn’t necessarily mean they are going to come!
No, you have to be smart, you have to be sappy, and you have to be strategic about getting website promotion and targeted traffic. Here are some tips and tricks to help you do exactly that!
Take advantage of organic search engine optimization
Search engine optimization – finding the right keywords to target, building on page search engine optimization into your content, linking to other websites, etc. – is one of the best ways to build up your online presence organically and for free.
Not only is it not going to cost you anything to take care of search engine optimization (especially if you know the organic route), but it’s also going to be tremendously influential. Folks trust Google rankings, and as long as you get into the top three or four results you’ll be able to get amazing traffic to your site.
Get reciprocal links from influencers in your industry
One of the best strategies for free website promotion is to build up relationships with your “competitors” in your industry, relationships that involved you providing them with free top-notch content or products that they can then provide to their audience in exchange for links and rubbing some of their influence off on you.
This is a great tactic for those with tight budgets looking to build up their online presence in a hurry, and is one of the best free ways to go about getting not only a lot of exposure to your site but also a tremendous amount of influence at the exact same time.
Take advantage of everything social media has to offer
Social media has absolutely transformed the way that we interact in our modern lives, and you’ll want to make sure that you are making the most of everything social media has to offer smart and savvy business owners.
Business owners that create multiple social media profiles for their site and their business, that post regularly and consistently, and that work to create social media that their market actually wants to interact with are going to have a lot more success than those that sit on the sidelines.
It’s really easy to get kind of lazy with your social media, but you want to make sure that you do everything in your power to avoid that from happening. Social media offers incredible leverage, especially if you go viral, and there may not be a better way to get immediate exposure and free website promotion than by using this technology today!
Social media is a game changer. Use it wisely.