Top 10 Seo Ranking Factors

What is Google Ranking?

Before we proceed onward to the top SEO ranking factors and variables, firstly know what is Google Ranking and why it is significant for your site? A ranking factor or variable is essentially the criteria applied by Google while assessing the website pages. Google holds over 85% of the internet searcher advertise and Over 3.5 billion pursuits are made each day on it.

Since all your difficult work will go vain if your site can’t verify a decent position on Google. Here, comes the role of SEO which stands for Search Engine Optimization that helps you to rank your website if done appropriately.

GrayCyan is the Best Seo Company in Toronto that helps you in making your website design and user experience number one which automatically results in a higher ranking position on Google.

SEO Key Factors for Google Ranking for the year 2020 are:

  1. Content Writing:

Embed your website with features that will enhance the user experience. Every user landing at your website is an asset and must get every answer to his question. Make your website self-explanatory with optimized and descriptive content. Good content is a key factor in ranking your website. Make sure your content is unique and fulfills the technical requirements as well. GrayCyan being the best SEO company Toronto has explained the various key points that must be kept in mind while writing the content for website ranking. Those are:

  1. If the content is not about describing the website, then choose a topic that is trending and people want to read about it. Go for Google Analytics to do the research and know about the present trends.
  2. Do good time-consuming research about the topic you are writing. Keep a good check on what your competitors are doing and writing about.
  3. Research and form a list of all keywords which will help you in ranking at Google. Make sure you don’t do overstuffing of keywords that will result in making your content spam. The keywords play a very important role and must be stuffed carefully. Some of the keywords are :
  • Long-tail keyword
  • Short-term fresh keyword
  • Long-term evergreen keyword
  • Product defining keyword
  • Customer defining keyword
  • Geo-targeting keyword
  • LSI (Latent Semantic Indexing) keyword
  • Intent targeting keyword
  1. Give good headings. Use H1, H2, H3, H4 headings. Give high ranking metadata and meta tags to your content.
  2. Enhance the User Experience:

The key factors in enhancing the user experience are:

  1. Design of the Website: It’s like a presentation of what you want to serve to your users. Create great designs for your website and make it eye appealing to engage a large number of users. Get help from GrayCyan a great platform for website design in Toronto.
  2. Make Mobile Compatible Websites to Increase your Google Ranking

Every user we are targeting will definitely not always be carrying a laptop, so make your website ios/ Android compatible make your Google positioning better. Make sure the speed of opening the website, the text and other features are quite user-friendly to increase your Google Ranking. Page Layout and Size of buttons highly affects the accessibility of the usage of the website and ranking as well. Don’t forget about the Accelerated Mobile Page(Amp) while making your website mobile compatible. Everyone wants to have faster access to mobile pages which is a key factor in keeping your audience for a longer time at your website helping you increase your ranking.

Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics

All the above factors help in decreasing the bouncing rate of the website. This means that the user stays at your website for more time which thus helps in increasing the rank of your website.

  1. Technical Factors of SEO Ranking


Ensure that every one of the pages on your site is recorded. The pages indexed should in relation to the absolute pages subsequent to deducting the pages that you would prefer not to be listed.


Let Google find your site structure. Additionally, it will help Google to know whether there is any new substance refreshed. Google constrains the sitemap creeps to 50000. Subsequently, keep the URL short to get the significant pages crept all the more rapidly. Dispose of broken connections

The Links which are broken are risky for the strength of the site and SEO results too. They will divert the clients to the page showing a 404 mistake. Check every one of the connections twice and evacuate all such broken connections to improve the SEO.

Create Unique Content

Copy pages ought not to be the piece of your site Two pages of a comparative kind are not the necessity of any site. It’s smarter to divert the second page to the first with the goal that the guests on the subsequent page are likewise not lost.

Alt labels

Google can’t understand pictures, so it’s imperative to offer names to them as the alt tag. On the off chance that the pictures don’t show up on the page, the alt label content will show there as a substitution. For better streamlining, attempt to include the focused on watchword in the alt tag.

Addition of Keywords in Meta Description

Meta keywords act as the catchphrase in the meta depiction. The meta portrayal is the data as content that shows up just beneath the title. The crowd can without much of a stretch make out what a blog is about. In this way, ensure the watchword is available in the meta portrayal to make it SEO perfect.

URL structure

Short and straightforward URL structures are commonly viewed as great with regards to SEO. Keep it that straightforward, the crowd can comprehend what a blog entry is about by essentially taking a gander at the URL.

  1. Get Backlinks to Your Website to increase the Website Authority

The links that bring users from another website to your website are known as backlinks. The better the website you get link from, the more you rank higher on Google. Backlinking can be done through comments on other blogs, through guest posting, web submissions, etc. Keep mind while commenting that you choose the niche related website for increasing your domain authority or page authority and Google Ranking.

  1. Social Marketing Of Website

Website ranking can be increased by doing social marketing of your post. Share your content at various social platforms like Facebook, Instagram, Twitter, Linkedin, Youtube to target a large chunk of the audience as social media rules nowadays. Try to post daily on these platforms to keep your audience updated so that they visit your website. Making the social pages of your website is another way of getting a backlink from such big websites.

  1. Rank your Website Using Schema

Ranking of a website highly depends on a way you maintain your audience and stop them from reaching other site in the event that you can pull them to yours. Serve the crowd with something that your rivals don’t have. The improved depiction is normally known as a Schema. A schema is a descriptive form of pattern that appears on Google under the website link giving an idea about the website. Be that as it may, truly, it makes the site increasingly prominent and perceptible. Also, enhanced version of website visibility draws high CTR. Pattern enables you to include pictures, area, telephone no, surveys, and so on.

  1. Secure Your Website To come in Top Ranking

GrayCyan provides the best web development services in Toronto and highly recommends to make your website secure. The websites that are secured have an edge over the other sites. There is a high competition among such secured websites which leads to higher rank chances as well.

All the above, if implemented properly, will surely give you great results and increase the ranking of your website during the Google search.


SEO Is Not Dead: Why Entrepreneurs Need It?

Change is the only constant thing in this world, says a proverb. But with SEO strategy case, (Search Engine Optimisation) the saying is just another myth. The old yet effective marketing method is still as relevant as when it was first introduced two decades ago. A statistic curated by MarketingProfs revealed that SEO strategy provides an 85% likelihood of driving website traffic compared to pay-per-click (PPC) model.

Despite the facts, some marketers and entrepreneurs are still in doubt how ranking high in Google’s search results can aid in engaging and attracting potential customers, especially that 2018 has introduced fresh ideas and innovative strategies.

Why SEO Is Still Relevant in 2018

Although Search Engine Optimisation is old, the results it drives is unquestionably profitable for businesses, online or not. It is especially true even the constant change this 2018 brings. To understand better, here are some of the reasons why an elevated presence in search engines is still crucial:

Search Engine Results Shape People’s Decisions. A study about consumer behaviour revealed that buyers tend to look for relevant information about the products, businesses, and services they are interested in before deciding whether to purchase or not. Apart from that, a research conducted by Moz states that 15% of the millions active US web users visit search engines at least one or more a day. Hence, the correlation between search engines and people’s decision is high.

Searching Information Is Now Easier. Looking for information is now easier, thanks to smartphones and the internet. As such, buyers can now search for a product or a service anytime they want. A statistic showed that 50.3% of web-generated traffic is through mobile phones and will continue to skyrocket as technologies further enhance.

It Helps Elevate Other Digital Marketing Techniques. Digital marketing techniques, depending on the strategy, offers various outcomes. SEO, for instance, can stand alone and drive results. But when partnered with, say content marketing, it elevates the latter’s web performance. And when consumers find that the business provides relevant, informational, and compelling content, it builds credibility and loyalty. Same goes with other techniques like pay-per-click (PPC) and social media marketing.

SEO Is Still the Most Significant Method in Lead Generation. There are now several strategies to generate leads. However, statistics made by MarketingProfs states that, as of September 2017, 43% of web traffic was propelled by SEO PACKAGES in PERTH power to rank high. Moreover, it reportedly has 85% of chance to drive website traffic compared to other tactics such as pay-per-click scheme.

Organic Results Generates More Website Traffic. Google’s algorithm prioritises high-quality content, thus ranking it higher than other web pages. For that reason, people easily set their trust in Google’s first-page result. Apart from that, a report from Bright Edge and Search Engine Journal said that 51% of web traffic is generated through organic research, while the rest came through social media, paid searches, and other online marketing tactics.

The Power of SEO Is Still In-demand

Although marketing demands shift constantly, the power of SEO strategy to elevate one’s brand and online presence is as efficient as it was two decades ago. Truth is it is more relevant than ever now that Google’s algorithm prioritises helpful and high-quality content. And while it can stand alone, pairing it with other techniques will help entrepreneurs find their place in the world wide web. Thus, search ranking is still relevant and in-demand and will continue to aid marketers and businesspeople.


The Typical Inquiry: Just What Is Search Engine Optimization?

Seo which is popular as Search Engine Optimization is programmatic improvements to your site. Individuals could have misunderstood optimization for expedition engine as a site style. Actually, this is a wonderful strategy which is a crucial component of any kind of effective web site. There are in fact numerous consider On Web page (all web site web pages) that have to be maximized. There is no other way for web customers to discover your web site if you do not use this optimization strategy, unless you advertise your company using offline and also the promo goes very well to make sure that you have a great deal of consumers seeing your website as well as utilize your product and services.

If you wish to obtain even more effective running your service online, certainly you need to obtain a great deal of site visitors. Ways to obtain them? You need to ensure that your web site shows up on the initial web page of the expedition engine result web page. Things is that you need to establish the details search phrases that you intend to stand for the search results page. When your website shows up on the initial web page of search engine result, it could bring in extra site visitors to search your website, to make sure that you will certainly have a lot more possible consumers. This could be done by utilizing Search Engine Optimization techniques. So, why do you require optimization anyhow?

Reasons You Required Search Engine Optimization

There are many factors for you to do optimization techniques, particularly for you that run online service whether for services or products. Just how can optimization for expedition engine make your web site show up on the leading positions at the very first web page of search engine result on internet browser engines? Search Engine Optimization could enhance your web site making certain that your website could have high positions in significant online search engine such as Google, Yahoo!, as well as Bing. Along with that, this method is appropriately indexed by the significant engines of search. Seo could stop your site from being prohibited by the significant internet browser engines, particularly Google.

Using Search Engine Optimization correctly, your targeted search phrases could attain seniority on the significant engines of search compared to your competitors. Along with that, by utilizing Search Engine Optimization techniques, you could construct all-natural web traffic as well as site visitors to your website. The even more site visitors you obtained, the much easier to obtain your website to show up on the very first web page of search results page in internet browser engines. If you desire a long-term effective company, you could merely utilize this optimization method for engine of search to make sure the survival of your service for the following years.

Search Engine Optimization Perks

According to exactly what has actually been pointed out previously, there are several advantages of optimization if you could utilize it correctly. Among the advantages is that your website could place greater in online search engine. As a result, you could boost the website traffic of your website considering that you could obtain even more targeted site visitors to your web site. Given that you have much more site visitors as well as you obtained greater positions in online search engine, you could defeat your rivals. The lower line is that you could make even more loan and also increase your company country wide or perhaps worldwide using Search Engine Optimization strategy.