How does a mobile ad network work?

What is a mobile ad network?

A mobile ad network is a platform for app developers, who want to grow their apps and get monetary benefits from them. It is a buy and sell marketplace for publishers and marketers. If you are looking to monetize your app by selling ad space or enhancing user acquisition by purchasing ad spots, you’ll need to sign up for a mobile app ad network. In-app purchases act as free models and are a powerful strategy because users initially don’t want to put financial investment to an app which they have not tested out. While ad networks are intrinsically reliable for aiding publishers to sell inventory, they also provide advertisers with many benefits.


How does a mobile ad network work?

A mobile ad network works as a middleman between advertisers, publishers, and media buyers. Primarily between either firms or individuals who need to advertise their product or services, companies that monetize their commodities by placing ads from the former. Media buyers are those who are in a business of buying mobile ad inventory from publishers and sell it to advertisers. They charge for their professional opinion on the quality they provide.

For the purpose, you can use mediation. Instead of you searching through all the mobile ad networks trying to find the placements, it will bring you the highest eCPMs, the software does it for you. Mediation platforms, such as the ones offered by Fyber, Ironsource, Inmobi, and Smaato, can be used for this purpose.

Mobile ads come in all shapes and sizes like banner ads, video ads, native ads, etc. Nowadays, app users can play their way through an ad or even use it to interact with the real world.

Why do you need mobile ad networks?

Like most any marketplace an ad network helps meet buyers and sellers. The result has been more prominent efficiencies and markets of scale. Buyers and sellers need not strike lots of exclusive deals which would be a loss of time and capital.

Ad networks are to provide publishers and advertisers with a convenient way to make the trade as comfortable as possible.

  • The range of options that the publishers and advertisers have access to is manifold when they choose to buy or sell through an ad network. The auction tool in place ensures that sellers secure the highest paying buyer for their best option, and advertisers are connected with premium inventory, which is according to their purchasing power.
  • The process of looking for an inventory that meets your demands as an advertiser can be tiresome. An ad network takes on the responsibility of doing that for you; it looks through the responses and packages that it has expanded from top-tier publicists, and assures that you have access to superior inventory.
  • There’s different options for everyone on an ad network. It provides increased ad reach due to their vast range of sellers and publishers. On the other side publishers can get instant value through inventory sales as soon as their webpage is set up.

Do You Know What A Bare Metal Server Is?

A physical server with a single tenant, which is what the bare metal server is, can easily be a strong base for a stable, powerful and secure digital infrastructure. Most of the shortcomings that are associated with the regular shared virtual environment do not have to be taken into account with bare metal servers.

With the use of bare metal virtualization, you make no compromise. All resources you need are available and network latency is drastically reduced so that performance is improved. The bare metal server can be customized based on the individual needs you have.

Understanding The Bare Metal Server

As a definition, the bare metal server is a computer that is specifically designed in order to run a dedicated service without interruptions for a very long period of time. This is very stable, reliable and durable. The bare metal server is practically an environment for a single tenant. The physical resources of the entire server are available to the client and are not shared with anyone else.

There is a physical separation that is free of the very negative “noisy neighbor” effect. Virtual environments are no longer affected by bad neighbors. This means that the gained isolation leads to performance predictability. The bare metal server offers a very stable environment that is simply perfect for businesses that need to process large data volumes.

Bare Metal Server Benefits

Besides being able to avoid noisy neighbors, you also have direct server access and you can leverage every single part of the hardware architecture. When you use the services of a VM (virtual machine), a guest operating system sits on a hypervisor on physical hardware. The user just needs to access the guest operating system and management interfaces in order to create the entire VM. There is no need to access physical hardware.

With the use of the bare metal server, guaranteed access to the server’s architecture is gained. You can create your very own platform that hosts an application or a service. A bare metal server does not need to use many software layers.

For everyday use, the bare metal server means that you need one less software layer between the physical hardware and you. Due to this, you automatically have access to better performance. Bare metal tenants can so easily create a virtual machine right on top of the bare metal server. This process is similar to the regular virtualized environment.


Using bare metal servers is just like having a house that you own. This can be customized exactly as you need. There are no more noisy neighbors. With the public cloud, you have to deal with multi-tenant environments. This is just like you renting apartments. You can be affected by the kids of the neighbors and strange smells that can appear from the hallway.

When you have the budget for it, you have to seriously consider using bare metal servers. They are highly advantageous and give you access to so much more than you might initially believe.