Digital Marketing

Why Social Media is Important For Your Business

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It’s now 2018, and the different social media platforms are growing at a fast speed. More and more people are joining these social media sites and regularly using them. Getting your business out in the social media industry will surely do your business right as social media is not ending anytime soon and is booming more than ever. The time to take advantage of it is now than ever.

Did you know that compared to outbound marketing, social media marketing has a 100% higher lead-to-close rate? No matter what your products are, social media can help your brand grow and put some money in your wallet.

With a fantastic growth as social media, every business needs to leverage the social media channels. As a business, know that your target audience is just hanging around on the popular social networks. People are engaging and connecting with the different brands.

Do you need social media for your business? Yes. Yes, you do. Here are some of the reasons why:

1. Social media can drive more traffic to your website

As social media is where you find lots of people, marketing your products there ensures that people get to see your brand. You earn more exposure than before. A single link to your website can drive more than 20,000 visitors in one day. Wouldn’t you want to capitalize on that?

2. Using social media boosts your website’s SEO

Search engines know which pages receive more traffic than others and which ones don’t. Driving traffic to your pages will increase your rank on the different search engines. Consider having a regular presence on Twitter, Facebook, and other channels. However, learning all about SEO can be overwhelming. Sometimes the best way is to hire SEO Houston Pros who know how to create results and turn your pages into the first page of search engine results.

3. Social media can lead to building relationships

Interacting with people is one way to grow your business and where can you do that than in the different social media pages. You can see what your target audience is buying and why. What kind of things they like and what they love to share? You can gain a lot of insight on your customers and connect with them.

4. Users are receptive to your messages

People are less likely to see your posts as an advertisement and hear more what you have to say. Users view social media like social networks and less as marketing platforms. This knowledge can turn into web traffic to your business. The best part is having people share what you have posted.

5. Social media can help build brand loyalty

Brands that are active on social media have more loyal customers. An engaging and interacting social media account lessens your reputation as a corporation and turns your business into a unified group of people who share a vision. As a result, people will engage with your brand more which converts to more sales.


Social media is one of the most crucial elements for a business. Knowing how to use it can make or break your business. Establishing a relationship with your customers is essential. It can even help you rocket ahead of your competitors.



Top 10 design books that aren’t about design by Saad Raja

Bookstores are filled with design books carrying an altogether different message than what the title suggests. Saad Raja discusses the following 10 design books.

1) Understanding Comics

It might be considered unwise to connect comic books with websites. However, according to writers like Scott McCloud, they were writing not for the sake of teaching Design, but to show the similarity between “sequential art” and “sequential interfaces”.

2) Film Music

Dawes first encounter with “Film Music” gave birth to his interest in working as a designer. The book allowed exploring creative patterns and philosophical ideas which helped make sense of the world.

3)How Buildings Learn

“How Buildings learn” helps understand the aesthetic form helped bring about designing. It allowed a sudden realization of the exhausting process one goes through while designing something on a large-scale.

4) Castle

Hannah Donovan, a product designer, talks about her favorite design book being a source of pleasure for the reader while enjoying the process of construction.

5) Flow

Flow has been termed as a book by the designer and information architect by the name of Doug Somerville which highlights the psyche involved when it comes to the mental process, immersion and encouragement.

6) Different

This book will help realize the only way to achieve success is to go beyond the usual and forget competing with everything everyone else is running after. Clint Gardiner, a famous UX Designer and a project manager stated ‘Different’ as his favorite.

7) The Power of Habit

A book possessing the power to do both good and bad to its readers will definitely help influence and introduce certain habits which will help you. However, these habits could very likely become a part of you which you never wanted in the first place.

8) Creativity Inc.

The ideas on leadership by the President of Pixar and Walt Disney Animation Studios create parallels between the industry and any book on the shelf on digital leadership relating to product management.

9) Thinking in Systems

Mr. Bowles emphasizes upon the book of advanced designs made for creating a different approach towards viewing the world. It will educate you on the value or interventions and on how they are mistreated.

10) The Laws of Simplicity

Maeda’s book will sort out all the complexities regarding certain designs and of value to keep readers bound to it.


10 reasons why online shopping is better than outdoor shopping  

Have you ever considered shopping online? Have you ever thought of the various benefits associated with shopping online instead of offline?

Well, if you’ve never done any of these things before, then I’m afraid, you’re really missing out something. Online shopping has a lot of benefits that if you know them all, I bet you’ll never shop offline again.

In this article, I’ve compiled 10 awesome reasons why you should really consider shopping online from today. The good thing is that you can actually buy anything from the internet today, regardless of where you are.

With that being said, let’s quickly get to the main points.

NEW YORK – NOVEMBER 13: People shop inside of a recently opened Costco warehouse store on November 13, 2009 in New York City. The store, the first in Manhattan, opened in a former wire factory in East Harlem on the East River. Costco Wholesale Corp., the largest U.S. warehouse club, anticipates that the warehouse store will be its highest-volume store within three years. Currently Costco has three other stores within New York City limits in Brooklyn, Queens and Staten Island. (Photo by Spencer Platt/Getty Images)

1. Time Saving

One of the best advantages of online shopping is time saving. Now a day, people can give away more money, but they can’t manage to give their time. This is clearly evident in the houses, where both parents are doing jobs. They can’t even find time for their children on weekends too.

In such situations, if you tell them that there is an easy way of doing shopping, they will appreciate that. All you have to do is to open the website and place your order. If you want to buy multiple things, you can put them in your cart online. This way it will be a time saving activity.

2. No carry, Larry

Yes, that’s right. Now Larry does not have to carry anything. This is one of the biggest advantages of online shopping. You don’t have to carry all the items to your home. Instead, they will be delivered to your home without any issue.

This will save you from the issue of going to the market and buy things. You don’t even have to worry about where to park your car. Everything now is just a click away.

3. Relax activity

Believe me or not, Shopping is no more a stressful activity. Now you can spend time with your loved ones and shop all at the same time. You can rest in your bed and check the things you want to buy. This way you are relaxing and buying groceries and other items all at the same time.

So now there is no need to worry about where to buy things. All you need is a laptop and an internet connection. You can also use your phone for online shopping.

4. Easier to return policy

Another good reason why you should buy your things online is that they are easy to return. If you have bought a shirt that is not your size, you can send it back to the shop and they will exchange it easily. This way you don’t have to go back to the mart and change the things. You just have to post it back to them and they can easily send you another piece.

5. Giving gifts is a bed time job

Now giving gift is no longer a problem. You can order the things and pay for it with your credit card and send it to your friend’s house. This way they can get it on time. This is the best option if you don’t live in the same city.

6. Check the reviews

Another benefit of shopping online is that you can check the reviews of the clients easily. This means that if something in the store is not worth it, you can avoid buying it beforehand. This will help you save from frauds.

7. Secret shopping

There are a few things that you don’t want to buy in front of everyone. Thanks to the online shopping, you can buy them without anyone knowing. You can now buy the best things you want for yourself. This way you can plan the surprises as well.

8. Coupons

Online shopping also allows you to get benefits from the coupons. Buying items this way will allow you to enjoy a lot of discounts too. All you need to do is to buy your items online.

9. No crowd or queues

Another reason why you should buy your items online is that you don’t have to wait in queues to get your things. You can pay with a click and get your things. This way you can save a lot of your time and you don’t have to waste a whole day for grocery shopping.

10. No distraction

Most of the time, when you go to the market, there are many things that diverts your attention. Sometimes you go to buy something and you end up having other items in your cart. This is not affordable when you have limited budget.

So this could be avoided with the help of online shopping. There are different sections of the website where you find the relevant item. This way it is easier to find the things and buy them too.

That’s all for now. Next time you want to purchase anything, be it kitchen utensils, electronics, bathroom equipments, or anything at all, consider checking out sites like Amazon, Ebay, etc. And you’ll get the best shopping experience.


Business Networking Apps 2018

Business networking has traditionally been confined to tradeshows, industry events and seminars as well as through professional or personal acquaintances. LinkedIn transformed business networking in many ways. It is by far the largest and also the most useful networking platforms for professionals, be it employees or freelancers, self employed people or entrepreneurs, jobseekers or traders, chief executives or recruiters. There are some new apps that are exploring business networking the same way you would be using Tinder or other such platforms. The focus is on simplifying how you meet potential contacts, whether or not it is practically feasible to catch up and if there is something worthwhile that both or more parties can offer to one another. Here are some of the best business networking apps in 2018.

  • Shapr is one of the most popular apps for business networking right now. The app is available on Android and iOS. It has generated substantial traction in most major cities. It is likely you would find at least a few dozen people in your city or town on the platform. Some cities have hundreds of young dynamic professionals using the app. The user base seems to be more from the digital media industries and marketing. You are likely to find many entrepreneurs through this app. Shapr can help you connect with likeminded people in your industry or a niche you are interested in exploring. You can be traveling abroad or you may be attending a conference in your city. You can meet people locally and internationally.
  • Ripple is a business networking app developed by former employees of Tinder. It is hence unsurprising that you would find the app quite similar in how it operates. The interface is not the most convenient and the app is yet to grow to make its use relevant. Perhaps more people will join the app and then it would be of relevance and importance. What needs to be appreciated about this app is the mobile first approach. Even though LinkedIn is available as an app, it does not have a mobile first approach.
  • Ten Thousand Coffees is technically not an app but an online platform for business networking. It is one of the more useful apps you will come across. The app has experts from various industries. There are interesting people whom you may want to meet and get acquainted with.
  • Common Connect is another app that simplifies the actual meeting of two interested parties. The app allows you to check out profiles of professionals who are based somewhere nearby. The proximity is assessed in real time so you can actually catch up with people. The app also allows users to filter profiles according to industry and job title, something that is quite crucial for relevant business networking. The app is not available on Android yet. It is exclusively available on iOS right now.

The future of networking lies in such apps. Business networking can be truly simplified and the whole experience can be rewarding with such apps.

About the Author

Morris Edwards is a content writer at, he writes different topics What Are the Best Apps for Tracking Business Expenses?, 5 Useful Project Management Mobile App and all topics related to Tech and Business. If you are interested about Singapore Company Registration – visit our website.


Company: Singapore Company Incorporation Consultants Pte Ltd

Address: 10 Anson Road International Plaza #27-15, Singapore 079903

Telephone: +65 66531211




How Blockchain can Change the Real Estate Industry for the Better

How Blockchain can Change the Real Estate Industry for the Better

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These days, everything seems to go hand in hand with technology such as the real estate industry. Technology is getting more and more advanced as the years go by. With these advancements, a lot of options open up for real estate to influence people into buying new properties.

One of the trending technologies that can make such a significant impact is blockchain.  It offers real-time information that helps secure financial transactions. The blockchain technology utilizes unique access codes that people can use anywhere in the world to share data. In essence, they remove the need for a third party which in turn transforms the industry.

However, despite all the advantages of using a blockchain technology in real estate, only a few companies take advantage of it. Take, for example, which is the world’s first real estate blockchain cloud platform can provide digital asset transactions to users.

To see how the blockchain technology can change the real estate industry, we’ve outlined 5 of the ways it can impact this market for the better.

1. Increases Transparency

What the real estate industry lacks is transparency. A lot of information becomes confidential because of the presence of so many middlemen. With blockchain technology, peer to peer transactions become possible. All of the information becomes transparent and third parties are removed which leads to trust and efficiency.

2. Speeds Up Processes

With blockchain, you won’t need any middleman or title searches to secure a title transfer. Smart contracts can automatically check a transaction’s legitimacy and possibility. The blockchain-based database can prove a transaction’s authenticity without any third party verification. As a result, title transfers get faster. It might even result in real estate industries to become obsolete.

3.  Allows for Cost Effective Transactions

Transactions become more efficient than before. There won’t be any need for title insurance. Blockchains add transparency to the platform which can result in an understanding of ownership and title issues without the need for a lawyer. It helps decrease your expenses.

On another note, blockchain can help reduce costs for registry in countries that still use the notary system which is most cumbersome and expensive. It can also allow high-cost processing fee reduction.

4. Secures an Online Data Storage

Aside from cryptocurrency, blockchain permits for an online data storage that’s more secure. In the future, it can allow the storing of records such as title chains, plats, deeds, and surveys. It can even become a part of the multiple listing services. Several countries around the world have already launched projects on this.

5. Openly Makes Information Available

Information is precious. Blockchain technology can become an information repository. As such, the risk to all parties that are involved with an organization that has useful information will diminish.  You will be able to access data online and via mobile applications.

The Future of Real Estate

Around the world, blockchain technology, cryptocurrencies, smart contracts and Internet of Things are just some of the terms that get tossed around. But when executed, these can turn the world upside down. It can help us reduce frauds, make transactions transparent and change things for the better.


Lead Business Website Top Ranking With Innovative SEO Intelligence

Do you want to lead your business and get unique from the huge competition? The SEO reseller brings the potential customers directly to make use of offering search engine optimization service and they finish the whole SEO work. The program illustrates how the organizations work together and provide the best to the customer. The main aim of the experts who offer the latest SEO technology has to build the business website ranks higher, stable and faster than before. The experienced, reliable and knowledgeable experts are looking for the customer to provide the smart service to gain more benefits. Here, the customer can get a guarantee for the benefits and manage the firm without hassle. Now, you don’t bother about the business platform because of SEO intelligence AP, social media tools, SEO and free audit details useful.

Powerful marketing services:-

Before, you make use of any of offering services make sure the list of features and stay connect with the experts. The innovative tools features are pre-sales support, white label dashboard, white label marketing library, no configuration charges and white label and free professional SEO audit reports. The customers can easily track and manage their projects progress with the use of social media tools and SEO intelligence. The teams of experts who engage in the best assistance know the importance of offering services to the customer. The White Label SEO gives the comfort and achieves what you expect and track great results records and search engine rankings of customer preferences. The firms also typically obtain reseller packages and let you contact directly to get more details related to SEO reseller policies and realize how they finish their works. You should ensure the program fair and see different SEO reseller plans for the large organizations.

Value of SEO reseller program:-

The agencyplatform is the best platform to get more access make quality content to all the client business websites. The writers are experienced well in various fields and practice approach in the marketing industry. It also delivers the free, powerful and features of best SEO audit report in the brand name aids you change the leads into robust sales. You can fix own prices as well the experts realize ways to help and offer the best price to meet the needs. Moreover, the experienced representatives offer 24×7 customer support service to all the clients and clarify all your clients instantly. You can simply choose the right SEO reseller program suitable to the needs of the organization and feel the trust. You can begin selling in an effective way due to expert’s valuable assistance and see available plenty of plans for the organization. Get ready to stay connect with the professional team and grab best services.


Top Tips for Making a Course Selection

One of the biggest decisions of your life is the choice of course you take when enrolling in a university. This decision determines your future and should be made cautiously. Listed below are some great tips that can help:

  • Why?

The first thing you need to ask yourself is why you want to study? Do you want to extend your skillset? In this case, you need to opt for a course that’s a natural progression to your existing qualifications and skills. But, if you want to change career paths or diversify your knowledge, then you can explore other options.

  • What are your interests?

Figure out what you are interested in and the course you wish to take. Is it because your parents want it or because you can see an exciting career ahead? Question your motives to make the right choice.

  • Time for a reality check

Now when you know what you are interested in and wish to study, make sure it is a realistic option. Can you afford the tuition and other expenses? Do you have the right scores for fulfilling the entry requirements? If not, it is better to explore other avenues now then switch halfway.

  • Do your homework

You need to do lots of research for narrowing your options. You can find various resources online that can help you in finding information about courses as well as universities such as (UCAS) Universities and Colleges Admission Service. Take advantage of them to find out everything relevant to make the right decision.


Microsoft certification benefits for jobseekers

Want to get ahead in your career? Want to get that extra edge from the rest of the people? Want to stand out from the crowd? Certifications do help a person to progress in their careers.  Many people argue that certifications are not required and experience only counts. But, it is not true. Certifications do give the person knowledge about the subject.

There are many companies that offer different kinds of certifications. But choosing the right one can help you as well as the employers. Microsoft certification is one such thing. Microsoft certification is a worldwide recognized industry standard. There are many exams such as Excel, Word, Power point, MCSE, MCSA etc. Every company at least uses some form of Microsoft products. IT sector cannot run without Microsoft products.

Possessing a Microsoft certification has many advantages:

Evidence of Knowledge and skills:  Having a Microsoft certification definitely gives the information to employers that you have a good knowledge on the subject. Surveys show that recruiters do prefer candidates with certifications over others.

More Job opportunities: Many companies mention that having Microsoft certification is an added advantage. So, when there are a lot of applications for a particular post, many companies filter out people based on certifications. A certificate from a reputed company as Microsoft only increases the chance of being selected. Hiring managers do evaluate candidates based on the certifications they have achieved.

Validation: Many people might have certifications from other companies for the same skill, but validating them would become difficult for a recruiter. It becomes very easy with Microsoft.

Productive: Research shows that employees who possessed Microsoft certifications in relevant areas were more productive and efficient compared to others. It can help you in making a business impact and gain the confidence of the supervisor. You can utilize your skills effectively and showcase your talent to the team.

Promotions: There are different levels of certification that is available with Microsoft and depending on your job role; you can get the certifications to get promoted. Certifications would definitely be considered with more value and you can earn more money.

Microsoft Member: You can be a part of the Microsoft community once you clear your exam and this gives you more insights into the different offers and discount services that Microsoft provides. You can also connect with different members of the community and discuss your views and share your opinions.

Personal goals: Many people do set a personal goal to keep them updated about the latest technologies and be aware of the changing environments. It is always good to keep yourself updated as being versatile has its own advantages.

A person having a Microsoft certificate is preferred over others because Microsoft tests the in-depth knowledge of a person and hence this shows evidence of you knowledge and skills.

Though a certification makes you stand out from the crowd and may help you with securing the interview process, if you do not study to understand the concepts and how to implement them, it is of no use. It should not be taken just to clear the exam. The main aim of taking a certification should be to increase your knowledge in that particular area so that you will be able to implement those in your workplace. It will help you to perform better in the organization.

Certification should be chosen based on the contents covered in that particular subject and Microsoft is a globally recognized industry partner whom you can blindly trust with respect to the value of the certifications, recognition of the certifications and the knowledge gained from the certifications. It is a safe bet for individuals.


Inverter Technology Air Conditioners – Advantages and Working

Air conditioners are designed to cool the room at a desired temperature. In non-inverter AC type, the room temperature is maintained by switching the motor on and off. The motor speed is consistent, when it is on. Moreover, all these functionalities consume significant energy.

On the other hand, inverter technology air conditioners include variable motor speed. The motor does not need to switch on and off. This is the key difference between non-inverter and inverter technology. Air conditioners like Voltas make use of inverter technology, so the unit loses less power and thus save energy consumption.

For example, when a man starts running fast -> rests -> runs fast -> rests consistently then he uses more energy. However, if he maintains proper pace then he can consistently run without wasting energy.

Heat pump uses energy saving technology

Basically, heat is present in places having cool or hot climate. Places feel cold because the heat amount is very less.

In places where heat level is high, temperature will also be high. On the other hand, when heat amount is low, temperature will also be low.

Transferring heat is the concept utilized in heat pump technology. For example, heat from outdoor is transferred inside using little electricity. This means energy savings.

How heat transfer works?

Refrigerant is the medium, which conveys heat. Refrigerant in the air conditioners circulate between outdoor and indoor units. It acts as lifeblood of the air conditioner. You may have studies in physics that heat transfer from high temperature area to low temperature area.

For example, place a cold spoon below a hot spoon. You will discover that the cold spoon turns warm. Heat from hot spoon gets transferred to cold spoon. When temperature of both spoon becomes equal the heat transfer stops.

This physics law is used in air conditioners. Heat absorbed from outdoor air gets cooled as it passes over the refrigerant and is transferred in the room.

Advantages of Inverter technology

Eco friendly

Compressor motor speed is fixed in non-inverter ACs, while in dual inverter technology speed is variable. This means, the unit operates at low or full speed. Inverter adjusts the energy usage according to room temperature.

Saves cash

The major advantage of dual inverter is that its compressor does not run consistently at full capacity. When speed reduces, power consumption also reduces. Thus, you will need to pay less against utility bills.

Low noise

As there is no need for the compressor to get switched on and off frequently, the operation of the outdoor unit is very low.

Long life

Cooling and heating is efficient because of inverter technology, so the life of the air conditioner lengthens. Sharp load fluctuations in power supply can damage the unit but this problem is eliminated due to green technology.

Fast cooling

Even though inverter technology air conditioners make use of more power in the start than non-inverter, the energy consumption decreases when the room gets cooled at desired temperature.